Dan Ariely - The honest truth about dishonesty - Behavioral Science

Dan Ariely put to good use his background in psychology and behavioral economics to explore the source of dishonesty in human nature. He explains that the notion of being opportunistically dishonest after a crude risks assessment is the starting point, but soon concluded that this is not the sole motivator. If it was, then humans should be more dishonest than what they are, and dishonesty could be reduced by simple means. Through a number of behavioral experiments, he tested the motivators driving humans to be more, and less dishonest.

The book is very interesting and allows the layman to follow the technical considerations for the experiments as each step becomes more advanced. The writing style is very entertaining, and keeps their reader's attention through some of the tedious explanations of where the experiments are leading. The book is regarding human behavior, and thus not in a field that will draw the crowds, but the title is very catching. It will be however very rewarding for those who will work through the information, as it puts to words a great number of behavioral traits.